I Quit My New York Job and Moved to TaiwanLife in New York was comfortable and exciting, and my career was progressing well. But as many have said before: “There’s no place like…Sep 9Sep 9
How I got a job through networking on LinkedIn: the ultimate guide (with templates)Are you tired of the job hunt? You’re not alone in thinking it’s extremely exhausting to constantly put yourself out there, to have to…Jul 22Jul 22
It’s no longer the “Year of the Dragon” but the “Year of the Loong”?Mid-February marked a new year for the Lunar Calendar. This has reignited a debate around the Internet: should the Western “dragon” and the…Feb 22Feb 22
7 Tips for Creating Successful B2B Buyer PersonasIn today’s B2B marketplace, a successful brand hinges on your ability to understand your customers and prospective buyers. Buyer personas…Jan 1Jan 1
How to get into branding as a newly graduated junior strategist — tips, tricks, genuine adviceAs someone that struggled to enter into branding and strategy in the beginning, I want to help young talent demystify the industry and…Dec 25, 2023Dec 25, 2023
Is the Northwestern Master’s in Integrated Marketing Communications worth it?Deciding to pursue a degree in higher education is one that does not come lightly. Considering the nominal costs of tuition and the…Nov 14, 2023Nov 14, 2023
Maximizing Your Graduate Program Experience: Tips and Insights from a Northwestern AlumTime flies, I’m celebrating my five-year journey since graduating from my Master’s at Northwestern University. Reflecting on my experience…Nov 7, 2023Nov 7, 2023
Microsoft acquires Activision Blizzard! the challenge is just beginning…Photo source: ReutersOct 31, 2023Oct 31, 2023
Decoding Johnson & Johnson’s Rebrand: A Strategic AnalysisIn the last month, Johnson & Johnson, the iconic pharmaceutical and consumer healthcare giant, underwent a significant rebranding process…Oct 17, 2023Oct 17, 2023
RIP Twitter — what Elon is doing right and things he’s getting wrongElon Musk hit the world by surprise this week when he announced the forfeiture of the long-time Twitter brand with the introduction of X.Jul 27, 2023Jul 27, 2023
