Quitting My NYC Job to Look for a Job in Taiwan: The JourneyHi, I’m Kristine. After working as a brand strategist in New York City, I made the bold decision to quit my job and move to Taiwan. In this…Jan 11Jan 11
I Quit My New York Job and Moved to TaiwanLife in New York was comfortable and exciting, and my career was progressing well. But as many have said before: “There’s no place like…Sep 9, 2024Sep 9, 2024
How I got a job through networking on LinkedIn: the ultimate guide (with templates)Are you tired of the job hunt? You’re not alone in thinking it’s extremely exhausting to constantly put yourself out there, to have to…Jul 22, 2024Jul 22, 2024
It’s no longer the “Year of the Dragon” but the “Year of the Loong”?Mid-February marked a new year for the Lunar Calendar. This has reignited a debate around the Internet: should the Western “dragon” and the…Feb 22, 2024Feb 22, 2024
7 Tips for Creating Successful B2B Buyer PersonasIn today’s B2B marketplace, a successful brand hinges on your ability to understand your customers and prospective buyers. Buyer personas…Jan 1, 2024Jan 1, 2024
How to get into branding as a newly graduated junior strategist — tips, tricks, genuine adviceAs someone that struggled to enter into branding and strategy in the beginning, I want to help young talent demystify the industry and…Dec 25, 2023Dec 25, 2023
Is the Northwestern Master’s in Integrated Marketing Communications worth it?Deciding to pursue a degree in higher education is one that does not come lightly. Considering the nominal costs of tuition and the…Nov 14, 2023Nov 14, 2023
Maximizing Your Graduate Program Experience: Tips and Insights from a Northwestern AlumTime flies, I’m celebrating my five-year journey since graduating from my Master’s at Northwestern University. Reflecting on my experience…Nov 7, 2023Nov 7, 2023
Microsoft acquires Activision Blizzard! the challenge is just beginning…Photo source: ReutersOct 31, 2023Oct 31, 2023
Decoding Johnson & Johnson’s Rebrand: A Strategic AnalysisIn the last month, Johnson & Johnson, the iconic pharmaceutical and consumer healthcare giant, underwent a significant rebranding process…Oct 17, 2023Oct 17, 2023
